

monitoring the impact of management strategies and marketing investments on the value of customer assets, e.g.: Marketing Mix Modeling simulators can use a multi-year CLV model to show the true value (versus acquisition cost) of an additional customer, reduced churn rate, product up-sell.management of customer relationship as an asset.The number of periods used in the calculation is sometimes referred to as the model horizon. In practice, analysis beyond this point is viewed as too speculative to be reliable. Customer lifetime value is a multi-period calculation, usually stretching 3–7 years into the future. Period, the unit of time into which a customer relationship is divided for analysis.Retention costs include customer support, billing, promotional incentives, etc. Retention cost, the amount of money a company has to spend in a given period to retain an existing customer.The current interest rate is sometimes used as a simple (but incorrect) proxy for discount rate.

Discounting is an advanced topic that is frequently ignored in customer lifetime value calculations.

One minus the churn rate is the retention rate. Churn rate, the percentage of customers who end their relationship with a company in a given period.The steps I did to set them up are in reverse (labeled A, B, C, D, E, F in the diagram above).Retention models make several simplifying assumptions and often involve the following inputs:
Reverse ingeneering broadlink rm pro code#
Reverse ingeneering broadlink rm pro how to#
I don’t know how to solder things or do GPIO. I’m not good at hardwares, and I don’t want to deal with DIY hardware stuff yet. Both are well-known brands and integrates with Google Assistant pretty well.įor controlling the air conditioner (AC), I have to use an infrared (IR) blaster. Note: I am writing this mostly for my own reference… This article assumes familiarity with setting up a Linux server, using Node.js, and Python.įor lights, I use Philips Hue, and for the plugs, I use TP-Link Kasa. I want my room to be cool already by the time I arrive, so when I say to Google Assistant: “I’m arriving,” it should turn on my lights, my plugs, and the air conditioner (which can only be controlled using an infrared remote). I was trying to automate my apartment a bit. Remotely turning on my air conditioner through Google Assistant
